Creativity is a big thing in organisations – it influences, apparently, everything from individual productivity to product innovation, from financial performance to competitive edge.

It’s widely seen as a driver for growth and development, enabling companies to thrive in dynamic environments. Without it, technology companies in particular would be out of business in no time.

Academics and practitioners have been studying creativity since the mid-1950s in the guise of communication and problem solving. Creativity research has experienced a resurgence of late as the pace of technological development demands more new ideas, focusing mainly on Amabile et al’s 1996 definition of creativity as the generation of ‘novel and useful’ ideas.

But can everyone be creative?

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